Best Practices
Fundraising with Direct Mail: What Every Small Non-Profit Needs to Know
A solid development plan used to rise and set around direct mail, and while the fundraising channels available today are many (email, text, social media, etc.), direct mail can still be an important part of your plan. Your direct mail campaign(s) should be an integrated part of your overall communication and fundraising strategy. Begin…
Read MoreEight Ways to Measure Fundraising Success
How do you measure fundraising success? The answer isn’t just the amount raised. There are several metrics that can give you a clearer picture of the overall health of your fundraising efforts. Tracking donations and donor activity is a great start, but it’s worth it to digging a little deeper into your fundraising data. Dissecting…
Read MoreThe Ins and Outs of Walk, Run or Ride Fundraising Events
In the late 90’s I worked at a leading non-profit that raised more than $50 million from its national walk campaign and more than $80 million from its cycling campaign. I remember sitting in a conference with staff from chapters across the US, brainstorming what would be next… Many believed that walks, runs and rides…
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