Measure Success

How do you measure fundraising success? The answer isn’t just the amount raised. There are several metrics that can give you a clearer picture of the overall health of your fundraising efforts. Tracking donations and donor activity is a great start, but it’s worth it to digging a little deeper into your fundraising data. Dissecting…

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walk run ride fundraising

In the late 90’s I worked at a leading non-profit that raised more than $50 million from its national walk campaign and more than $80 million from its cycling campaign. I remember sitting in a conference with staff from chapters across the US, brainstorming what would be next… Many believed that walks, runs and rides…

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